Pierce’s Disease Explainer

Goal:  Bring awareness to the winegrower community about Pierce’s Disease, its affects, and the ongoing research to help prevent and eradicate.

Result:  A vibrant series of videos that help winegrowers comprehend the dangers of Pierce’s Disease in their terms and language.

Responsibilities:  Visual development, storyboarding, design, animation

 

Screen Shots

The choice to go with bold simple shapes and bold colors was done to contrast against the overly technical nature of Pierce’s Diease. 

Storyboards