Lung Story
Lung Story is an initiative dedicated to improving time diagnosis and therapies for pulmonary fibrosis.
LS wanted a video that promoted its survey that helps a patient better understand their symptoms.
Result: A 3 minute video following a potential customers journey from symptoms to diagnosis.
Responsibilities: Art Direction, Design, Animation.
CHARACTERS
The approach for the character design was to embrace simplicity and economy of detail. Focusing on essential features to convey personality and uniqueness. To maintain a cohesive brand-aligned identity the company’s color palette was used for stylization.
BACKGROUNDS
An emphasis was placed on simplicity, harnessing the brand’s signature colors to create a cohesive and impactful visual experience.
