LUNG STORY

Client : Giant Propeller

Design + Art Direction + Animation: Mark Aguilar

Lung Story is a survey designed to help patients and their doctors shorten the time to diagnosis for lung conditions.

I was tasked with creating a minimal, brand-aligned explainer using illustration and iconography, fully animated in After Effects.

The result is a concise, accessible piece that clarifies the survey’s purpose and supports more informed doctor–patient conversations.

CHARACTERS

The approach for the character design was to embrace simplicity and economy of detail. Focusing on essential features to convey personality and uniqueness. To maintain a cohesive brand-aligned identity the company’s color palette was used for stylization.

BACKGROUNDS

An emphasis was placed on simplicity, harnessing the brand’s signature colors to create a cohesive and impactful visual experience.