Goorin Bros. - Social Media Ads

Client: Giant Propeller + Goorin Bros.

Animation + Design: Mark Aguilar

Goorin Bros. wanted to boost awareness of The Farm, their bold and collectible line of trucker hats, each featuring an iconic animal patch.

As designer and animator, I created a series of social ads built as photo-realistic collages that drew attention to the featured animal while staying true to the brand’s distinctive style.

The result was a striking set of ads that captured attention in the feed and highlighted the playful individuality of The Farm collection.

The hat is the hero. Each composition surrounds it with textures, color blocks, and imagery that echo the featured animal patch. Tight focal framing, asymmetric balance, and high-contrast lighting drive the eye to the crown and badge, while a restrained palette and minimal type keep the look clean, bold, and collectible.