Bayer Pharmaceuticals-

The Retail Sales Growth Formula

Client: Giant Propeller + Bayer Pharma

Animation + Design + Art Direction: Mark Aguilar

Bayer needed engaging training content to explain its growth formula to vendors.

I was tasked with creating five one-minute videos using bold color, minimalist graphics, and a blend of motion design and character animation (Illustrator → After Effects; character work in Animate composited in AE).

The result is a clear, consistent series that helps vendors grasp key concepts quickly.

STYLE FRAMES

Design took a simplistic approach that was appealing and in line with established brand properties. Bold, solid colors helped create eye catching graphics that were easily readable at any size.